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QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – from September 30 – QVC Italy to 160 million consumers. The name is an initialism—standing for Quality, Value, Convenience.
Corporate history

QVC was founded on June 13, 1986 by Joseph Segel. One of the first brands to sign a two year deal with QVC was Sears products. Its first live broadcast took place at 7:30 PM ET on November 24 of that year, reaching 7.6 million TV homes. The corporation later set a new record for first full-year fiscal sales for a new public company of $112 million.
Initially broadcast live from 7:30 PM ET until midnight each weekday and all day Saturdays and Sundays, the channel extended its live programming to 24 hours in January 1987. QVC acquired its top competitor, the Cable Value Network (CVN), in 1989. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then to difficulties in the couple of years that followed.
On February 2, 1995, Comcast purchased a majority shareholding in QVC, Inc., taking control of the corporation. QVC kicked off the "Quest for America's Best: 50 in 50 Tour," a 50-week nationwide product search. QVC.com was founded in 1996.

In July 2003, Comcast sold its majority share to Liberty Media.
In May 2009, QVC became the first multimedia retailer to offer a native high-definition service.
On September 23, 2007, QVC U.S. rebranded itself, changing its logo on-air and online. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with billboards in major U.S. cities.The iQdoU? campaign also included a "teaser" website found at iQdoU.com.
On September 30, 2010, at 11pm, QVC is due to start broadcasting in Italy, both on satellite and digital terrestrial television.

QVC Japan
QVC Japan is based in Makuhari, where its corporate headquarters and call center facility are located. Distribution facilities are located in Sakura City.
QVC Japan broadcasts live 24 hours a day (as of June 2004—previously running for 15 hours—making it the first broadcaster in Japan to run a 24-hour live service), to 7.5 million homes.