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Launched in June 1995, ESPN Brasil was the first ESPN broadcaster launched outside the United States. Today, the network has 12,2 million subscribers. The channel has a great reputation covering great events, like: the 1996, 2000, 2004 and 2008 Summer Olympics; the 1998 and 2006 FIFA World Cup and the 1999, 2003 and 2007 Pan-American Games. In this short period since its foundation, the network reached a prestigious position among the pay-TV segment, having a great receptivity among the audience. The channel also won the APCA award twice. In 1995 for "Best Sports Programming" and in 1998 for "Best Coverage of the 1998 FIFA World Cup".
Despite having a team that's regarded as one of the best in the Brazilian sports broadcasting and important broadcasting rights for international competitions like La Liga, Premier League and the Bundesliga.Horewer the channel not have the rights from main soccer competions because SporTV, has the rights for the national competitions such as Campeonato Brasileiro, Copa do Brasil and the states championships. That´s because SporTV is owned by Organizações Globo and they can acquire the most of national competitions because of its monetary port, although ESPN has purchased the rights to broadcast the 2009 and 2010 editions of the Copa do Brasil.
Recently ESPN Brasil made a partnership with Rádio Eldorado to broadcast sports on radio. The new Rádio Eldorado ESPN has the structure of radio broadcasting from Eldorado and the team of commentators from ESPN Brasil.
In 2005 the company incorporated the ESPN International, starting to broadcast in two channels. Before this date, presentations such as the SportsCenter International Edition, MLB and the NFL were transmited directly from Bristol, with Andre Adler, Marco Alfaro, Sergio Cesario, Roby Porto, José Inácio Werneck e Roberto Figueroa. Since 2005, shows and games are recorded and broadcasted from its studios in São Paulo. But shows like the USA Sportscenter and the Latin Sportscenter still are on the morning programation.